Image Source The global video streaming market is expected to reach US$ 223.98 billion by 2028, expanding at a CAGR of 21%. And so it’s no surprise when you see more content owners moving from traditional ways of showcasing content to the streaming wave. Who/what is a content owner? Before we speak about the benefits…

Source The coronavirus induced lockdowns and restrictions have significantly altered the culture of movie consumption in the past two years. More people continue to stay home and the most sought after place where they get their daily diet of entertainment is from over-the-top video streaming platforms. …

Image Source It’s no secret that OTT is the next big thing in the media industry globally. The global OTT market is projected to reach US$ 1039.03 by the end of 2027. This highly lucrative space is seeing several new entrants. …

Source Today there are nearly 4.66 billion active internet users in the world. That’s about 65% of the entire population (Source). This sort of internet penetration means that this massive number of people watch some form of online content on an everyday basis. Not just that, they can access the…

Source In the old days of cable and set top boxes, when a customer wanted to cancel their subscription they had to jump through several hoops for it. It was a common sight to see a customer haggling with a customer service representative who would try their best to keep…

About Sling TV is an Emmy Award-winning American streaming television service owned as a subsidiary of DISH Network. It provides more than 700 channels from today’s most popular networks across its general market. …

Source In the old days of cable and set top boxes, when a customer wanted to cancel their subscription they had to jump through several hoops for it. It was a common sight to see a customer haggling with a customer service representative who would try their best to keep…

Image Source Over-the-top streaming is a dream come true for consumers. They are finally able to access the content they want, when they want it and from any device they own. The old way where you had to wait till the clock strikes 8pm on a Sunday to tune into…

Image Source In this ever evolving media landscape, the shift to digitally enabled, multiscreen OTT video subscriptions is an area by itself that is outpacing the rest. Subscriptions, as a model, is prevalent across industries but nowhere else is the shift towards it felt more predominantly than in the media…